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history

Itim is a culture and management consulting firm creating cultural competence for global organisations throughout the world. Our team of professionals focuses on building the cultural competencies and international leadership skills that managers, employees and multinational teams need to be more effective in achieving success. Our approach is based on extensive research into national values and practices worldwide, at the core of which lies the work of Professor Geert Hofstede.

In 1980, Bob Waisfisz and Professor Geert Hofstede joined forces to establish IRIC, the Institute for Research on Intercultural Co-operation. Geert Hofstede was already building up a formidable international reputation in the field of intercultural differences and their consequences for management. Soon afterwards, a number of multinational companies approached Bob Waisfisz to organise intercultural training programs for expatriate staff and employees about to be sent on strategic assignments abroad. In 1985, Bob Waisfisz founded itim as an offshoot of IRIC. When Bob Waisfisz joined forces with Huib Wursten they developed itim International further. Over the years the organisation has expanded, and now has many certified consultants in more than 22 countries around the world.