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Juanita Wijnands is partner of Ideas4, the Netherlands. Ideas4 is a consultancy active in the field of intercultural management and organizational dynamics. Born in Maracaibo (Venezuela) she spent a large part of her childhood in Venezuela. She attended Malvern Girls’ College in Great Britain, finishing her secondary education in The Netherlands. After working for several international companies, she joined J. Walter Thompson Company as an advertising executive. With her family she has lived in Latin-America (Colombia and Brazil) as well as in South-East Asia. After settling back in The Netherlands in 1992 she was active for the Royal Tropical Institute as an intercultural trainer specializing in intercultural communication and management issues with a special interest in Latin America. In 2001 she joined the Itim group based in the Netherlands as trainer and intercultural consultant. In the meantime she has become a certified mediator and coach. Companies she has worked for are, amongst others: Philips, Shell, Unilever, KLM, DSM, Heineken, KPN, ABN-AMRO Bank, ESA-Estec, Dutch law courts. Juanita is bilingual in Dutch and English, fluent in Spanish and has a working knowledge of Portuguese, French and German.
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